Introduction to Google Analytics
Google Analytics is the most popular and intuitive web analytics tool available today. This training course is aimed at internet marketers, PR departments and content creators and focuses on teaching delegates the GA user interface, how to finding data efficiently and how to interpret the results.
How Google Analytics Works
Key Google Analytics Reports
- Dashboards
- Where do visitors come from? Which referrers, campaigns, emails
- What are visitors doing on the site? The key touch points?
- What products are visitors buying and from which referrers?
Using the Results
- Understanding Goals & Funnel Paths
- Using Filters & Profiles
- Establishing Max. CPCs
- Other Useful Data (web design parameters, geo location, etc.)
Report Manipulation
- Ad Hoc Filtering
- Date Management & Comparison
- Cross-Segmentation
Reporting Practical
- Hands on session
- Discussion
Tracking Your Campaigns
- Track Paid Advertising - Pay Per Click, Banners
- Track Email Marketing
- Track Offline Marketing
Dates